Friday, August 14, 2009

Jeremy Piven: The Goods: Live Hard, Sell Hard

Jeremy Piven is Don Ready, a rock star amongst used car salesman. With the economy and the national psyche in the doldrums, America is in need of a fast-talking, inspirational hero like Ready. We're a nation that needs to live hard, sell hard -- and laugh hard. In The Goods, a comedy from the folks that brought us Talladega Nights and Step Brothers, Ready delivers on all fronts.

Like Piven's Entourage character Ari Gold, Ready is a man who believes that business is war. He is the fearless leader of a crack team of mercenary car salesmen hired to save Temecula, CA dealership Selleck Motors. Ready has just three days over July 4th weekend to sell all the cars on the lot -- and walk away with the girl.

James Brolin plays Ben Selleck, the owner of Selleck Motors, which is under threat of invasion by luxury car dealer Stu Harding (Alan Thicke). Harding plans to turn Selleck’s used car lot into a studio and rehearsal space for Big Ups!, a less-than-talented man-band fronted by his too-old-to-be-in-a-boy-band son Paxton (Ed Helms) who just happens to be engaged to Ben's daughter Ivy (Jordana Spiro). Ready is off his game however, after losing a man (Will Farrell) in a tragic incident involving a parachute and a bag of dildos at a President's Day sale in Albuquerque.

Going in you know that Ready will ultimately prevail and save Selleck's American dream, the fun lies in watching how he does it. But Piven is waging a less certain war of his own against two big budget movies that open on the same day. He's proud of The Goods (and rightly so), and is going the extra mile to rally the troops and make sure people see it. Thus, with less than 72 hours to go before D-Day, Piven is working the phones talking to the likes of SuicideGirls. "It's been a long, long, strange trip this promotion," says the exhausted actor. "I feel like I've been literally promoting this movie for fourteen years. And I would do it willingly for another fourteen years."

Click HERE to read my interview with Piven at

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